Digitizing My Wine Life

recently consumed

web sites: Cork’d vs. CellarTracker!

tasting notes

The record of my wine life for the past 2 and a half years has survived in various and progressively more modern forms… a hand-written journal, a scrapbook of labels, a large deck of alphabetized index cards, an Excel spreadsheet, and finally this blog. No source is an overall authority. In fact, most that live in one form, do not live in any other. Considering that I have built an entire web site around combining my love for “vinology” and “technology”, it was beyond time for me to take my wine lifestream and digitize it. And once I go digital, I never plan on going back.

Almost a year ago, I wrote a blog about what my dream wine web experience would be, in fact, a “web 3.0″ version of a wine site. But lately, my need has become so immediate that I’m willing to seek a more realistic solution while I wait for my dream one to arrive.

There are pieces of my dream out there… there are recommendation engines (Snooth), social networks (Cork’d), and robust organizational tools (CellarTracker), but each are failing to live up to their full potential. Cork’d was at one point a segment darling, but the platform hasn’t been updated in many months. In an effort to be very user friendly, the site is severely limited by it’s simplicity and user generated content. Snooth, in an effort to be more robust than Cork’d, suffers from a less than intuitive user experience. And CellarTracker? Well, it is just plain UGLY.

So… I decided the only way to really commit was to try them all.

Using Snooth, I only got about five entries in before giving up. Honestly, it was just a personal preference, and maybe I will end up trying it again. But, I wanted to give Cork’d priority because of its WineLibraryTV associations and use of the industry standard 100-point system. I built my Cork’d profile to over fifty wine reviews before throwing in the towel there. I was loving the AJAX form entry goodness and I was having fun tagging my wines with words like “zesty” and “musty”. But, as my list grew and grew, it became really unmanageable. No sorting ability? Really? What happens when I get up to my full 350 wine history?

The other big problem with Cork’d is that it all relies on user entered wine data. They are not connected to the big wine database in the sky, so they are completely dependent on user discretion and whim to fill in data accurately and remain consistent (although Cork’d offers them no “best practices” there). A wine entered by one user as “2005 McManis Petite Sirah” and another as “McManis 2005 Petite Sirah” are ultimately the same wine, but because of platform limitations, they will appear as though they were two separate wines.

Frustrated, I left the world of Cork’d, plugged my nose and began my adventure with CellarTracker, my last option left. Why does it have to be so very ugly? It looks like something ancient, something Web 0.5, with blue links, black text on white, and non-existent margins. But, to my pleasant surprise, the functionality was all that I needed and then some. A huger than huge wine database that allows me to easily review, rate, cellar, buy, and add to my “wish list”? Unlimited customizable wish lists? An easy to use mobile version? The ability to tie my blog entries to wines I’ve rated? Wow!!

You can really make the site what you want (well, except pretty). You can even save your favorite review sources and wine shops.

There are still some limits that seem easy enough to fix:

1. Make it a little more like my NetVibes. Allow me to feed in my own favorite wine RSS to populate expert reviews, wine articles, and industry news. Why should I have to manually add articles?

2. Give me the ability to do some limited skinning. If you aren’t going to make it pretty, at least let me!!

3. Take some learnings from Cork’d. Can I have a profile please, just to add a little flavor and make things a little more social? Oh, and you definitely need to hop onto the tagging bandwagon. Wines are not just regions, varietals, and 100-point ratings, they are flavors, smells, and experiences.

I can’t believe I’m saying it, but I think that stinky ol’ CellarTracker has the most opportunity to become the ultimate web wine tool. With the lack of updates and robust personalization on Cork’d, they wouldn’t even have to try that hard. It’s no longer about social for social sake, but the ability to personalize the tools and experience. If CellarTracker can just add a pretty face and some extensions, they could really be a force to be reckoned with.