store: Ruehl’s “concept” of what appeals to the 22-35 hip NYC-loving crowd
First things first, I was asked to become an editor on Organic’s blog ThreeMinds, which might be easier than I want to believe, but I still am going to insist on feeling a little honored and excited. So, whenever I end up writing about something that would fit as an article on that blog, rather than duplicating entires, I will probably just write a summary here and link to the full article on ThreeMinds.
So, first example… I visited Ruehl the other day when I was shopping in the mall. For those of you who don’t know, Ruehl is the arm of Abercrombie & Fitch that is supposed to target “22-35 year olds looking for that West Village NYC shopping experience”. Really, it just does a lot to intimidate and infuriate that post-college casual professional crowd that it looks to target.
You can my full article about the store and its crazy design concept here: The Concept Behind Concept Stores.
technorati tags: concept stores, ruehl
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RECENT WINES
September 20th, 2007 at 7:16 am
I have never been to or even seen in person this Ruehl place, I’ve heard of it though. It reminds me though of the Hollister store in my mall. I’ve never gone inside simply because of its exclusive feeling store front. It is designed like a cabana porch or something with the actual entrances hidden off to the sides, so it sort of looks like there is no entrance. It is also very dark inside, you can hardly see through the small windows. From your description of Ruehl it actual does sound like a cool club to go to! I would be curious to check it out… and I think we should go together sometime wearing something ridiculous!